“There was broadcast, then there was cable, then there was satellite … This is the first time that the delivery mechanism allows you to change the experience.” “If you think about television, it’s always been defined by its distribution mechanism,” Freer said. Still, the format as a whole isn’t dying-if anything, it’s thriving, with the likes of Netflix, Amazon, HBO, FX, Apple, and Facebook all trying to gain a foothold in the content game.īut the ways that consumers take things in are changing rapidly. People simply don’t watch programs the moment they air anymore. Speaking to Derek Thompson at The Atlantic Festival, Hulu CEO Randy Freer laid out how his company’s viewership data suggest that appointment television is largely over for scripted TV. Hulu is trying to straddle every kind of viewing experience as it prepares for television’s murky and tumultuous future. There’s also Hulu, which started out as a repository for current TV, expanded to include original programming, and now has its own live-streaming feature. ![]() Plenty of viewers will instead sample them à la carte on a streaming TV package such as Sling or YouTube TV, or later when they reach services such as Netflix and Amazon. That doesn’t mean the slew of debuting shows such as God Friended Me and New Amsterdam will go ignored. ![]() It’s essential for sports, of course, and breaking news, but apart from that, fewer viewers than ever tuned in to the major broadcast networks to check out the new fall TV offerings. Live television, as we know it, is becoming more and more of a boutique experience.
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